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  Today, WhatsApp Business launched a new feature called the interactive message template which goes beyond the basic Whatsapp message templates and media message template types.  As the name suggests, this ability lets one include interactive components to messaging like a button.  Users with a WhatsApp Business Account can now create two different sorts of preconfigured buttons: 1. Users can either call a phone number or go to a website when they see a call to action. 2. Users can respond quickly by sending a text message. These buttons can be included in text or multimedia communications. The interactive WhatsApp message templates must be approved after they’ve been developed.  You can use them in Whatsapp notification messages and customer service/care messages once they’ve been approved. The Advantages of Using an Interactive Message Template- Whatsapp message templates 1. Improved Customer Service This is a 10X improvement in Customer Experience, as seen in the...

  AI Trends: The conversational AI industry continues to expand at an accelerated pace as a direct consequence of the current coronavirus epidemic. This led to an invention boom – from self-learning AI to breakthroughs in speech technology – the fruits of which will yield fruit over the next 12-18 months. Alongside this technical evolution, the conversational AI industry has forced suppliers to modify how they design and deploy their products. The heydays of simple question-and-answer chatbots have made way for artificially intelligent virtual agents that give quick, 24/7 support and complete complex transactions on behalf of consumers. Advancements in conversational AI have enabled customer self-service to be significantly more efficient and convenient than feasible. And, as such, the expectations of what a simple AI solution can provide, both companies and consumers, have evolved. Companies no longer demand one-size-fits-all chatbots and, instead, intend to adopt enterprise-ready...

WhatsApp Business Notifications: In 2018, the world’s most popular messaging app began allowing brands and customers to connect through its platform.  Brands now can interact with their customers on their preferred channel thanks to WhatsApp Business. Companies used emails, SMS, and adverts to reach out to their clients before WhatsApp opened up to businesses.  But that’s all in the past now. Traditional channels are no match for WhatsApp, with declining funnels and open rates. One of the new features introduced by WhatsApp was  WhatsApp Business  Notification.  It’s nothing more than a WhatsApp push notification. Businesses can send notifications under certain conditions, according to WhatsApp guidelines.  Customers can receive reminders, account updates, and other alerts from businesses. What are WhatsApp Business Templates? WhatsApp Business templates are the message formats that a company can send to a user after they have opted in.  WhatsApp curre...